Our Brands

In April 2025, we sold our other brands to focus on the Simple Technology niche. Which we operate internationally under the following brands.
Simple Technology
Simply Big
Simply Big is our largest brand that also sells our portable electric heat pack, instant hot water dispenser and talking power bank. The brand started in 2023 when the 3G network shut down was being planned and there were limited 4G options for seniors. So we developed our own 4G mobile phone for seniors and launched it under the Simply Big brand. Our products are now stocked in 50 retail stores around Australia. Simply Big Australia Simply Big New Zealand
Tech For Independence
Tech For Independence specialises in our reminder clocks in the United Kingdom and the United States. Tech For Independence UK
Big Buttons
Big Buttons was our first brand in this niche. It was born out of the 2G network shutdown in Australia. There were no 3G mobile phones for seniors available. We had been selling remote controls since 2011 under another brand of ours, including remote controls for seniors with big buttons. Knowing the impact simple technology could have, we decided to fill this gap with our range of 3G mobile phones (and now 4G). Big Buttons Australia Big Buttons New Zealand